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After Shave for a Soothing Experience With Aqua Velva Classic Ice Blue Cooling After Shave, experience the coolness and freshness of icy blue. Containing the classic American fragrance, this after shave lotion is a favored product for men on the go. It keeps you fragrant all day long and comes in a classic, shatter proof bottle. This after shave lotion also firms and tones masculine skin. So, get ready to impress with this after shave. Aqua Velva gives you a fresh feel and the fragrance makes you cool and confident to begin a new day. Aqua Velva, known as America's first after shave, has been helping soothe, cool and refresh a man's skin since 1917. Handed down through generations, Aqua Velva is part of the longstanding ritual of a father teaching his son about the ritual of shaving. You Won't Find: Harsh chemicals and artificial fragrances Made in the USA Get Started: Apply a little on the shaved areas of the face and rub in mildly.