This session will explore the various aspects that go into designing the optimal member experience for club results. We will cover the integration of all components that go into building a sustainable long term brand. Designing the member experience for specific outcomes Keys to running a quality, profitable club in today’s competitive and challenging environment Aligning the member experience and delivery with your purpose throughout all levels of the club environment Optimizing the people component within your brand promise Positioning design, delivery, purpose and people for profitable, sustainable success Location: Seventh Mountain Resort, 18575 SW Century Drive, Bend, OR 97702 • CONTACT: JOHN MICKELSON, 877-888-6655

Explore innovation and new technologies in social and new media for optimization of your overall marketing plan. This session will take you through a case study approach to developing and executing your Social/New Media Strategy. • Leveraging your communications to members & prospects with social and new media platforms • Utilizing existing technology to gain member loyalty, build affinity and obtain new members through referrals, online testimonial and word of mouth (clicks). • Developing and identifying your advocates through social sites and leveraging that knowledge • Bringing everything you’re doing together into a comprehensive marketing approach • Aligning your initiatives into a consistent, coherent brand position with a unified strategy Location: Seventh Mountain Resort, 18575 SW Century Drive, Bend, OR 97702 • CONTACT: JOHN MICKELSON, 877-888-6655

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